A+M Bowler
Austin+Mergold, Summer 2010

“Anyone can go by horse or rail, but the absolute best way to travel is by hat.” – Lewis Carroll, Alice in Wonderland

In 1849, the London hat makers Thomas and William Bowler designed the bowler as a close-fitting, low-crowned hat to protect gamekeepers’ heads from low hanging branches while on horseback. In the following century, no hat would become more synonymous with London itself. As interpreted by Austin+Mergold in 2010, the bowler has been made sustainable: its corrugated cardboard layers keep the sun’s rays at bay while allowing through-ventilation. At the same time, the hat is both adaptable to the whims of fashion (it can be easily painted any color) and recyclable.

Naturally ventilated. Naturally shaded. Naturally cool. The A+M bowler.


Click here for more information.

Part of Hat-itecture, a pop-up exhibition organized by you & me and hat designer Gabriela Ligneza as part of the London Festival of Architecture.

Featured on designboom and British Vogue.